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WINNING: How President Trump’s ‘Cheese In The Maze’ Strategy Worked
About a year ago I noticed Donald Trump had developed an amazing strategy to keep the fake news media totally engrossed on meaningless stories while he did “real work” assembling his administration, getting the economy roaring, and feeling out his enemies. I called this “cheese in the maze.” It included everything from stories about feuds between various members of the administration to odd tweets from Trump himself that seemed to have nothing to do with his agenda.
It dawned on me this was all by design. Newt Gingrich had said of the media, “they are going to chase a rabbit, so you might as well give them a rabbit to chase.” And he did.
For month after month, the fake newsies pursued the most astonishing array of stories that all seemingly had one endpoint—showing that Trump’s team was in “chaos” or “collapsing” or “fighting among themselves.” Trump loved it. Even if there was genuine chaos, he is a master of navigating through waters where only he knows where he’s going. But for the most part, Trump’s “cheese” kept the fake news media rats chasing a plethora of leads from “sources” that came from the White House itself, most often deliberately.
That was not to say everything was perfectly smooth or harmonious in Trump’s White House. After all, he brought in fairly high level (and high-ego) people, including H. R. McMaster, Steve Bannon, and Rex Tillerson. It was inevitable that after a while, some, or all, of these personalities would be gone. And so they were.
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But by late 2017, a different pattern began developing. As Trump stabilized his administration, purged the leakers and GOPe loyalists, and remade the government in his own image, the stories more or less stopped. Instead what took over was . . .